The Power of Promotional Products

The Power of Promotional Products

Promotional products may well be the most overlooked, yet most prolific form of marketing in the US! Need more evidence on the power of promotional products? Read on for insightful information from our industry trade organizations – Advertising Specialty Institute (ASI) and Promotional Products Association International (PPAI) – about the potential value of promotional products for your customers.

1. Consumers like promotional products
According to a 2009 PPAI survey, consumers are fans of promotional products – 83% of the consumers surveyed said they like receiving a promotional product with an advertising message and 48% would like to receive them more often. The more useful the product is, the more likely consumers are to take and keep it. In fact, 91% of those surveyed said they had at least one promotional product in their kitchen and 74% keep at least one promotional product in their work area.

2. Promotional products make a lasting impact
Not only do the vast majority of consumers like receiving promotional products, but according to ASI research, 83% of recipients say they can identify the advertiser on a promotional item they own. Think about your favorite items at home or in your office and I bet you can name the advertiser, as well as what you like about that particular product.

3. Promotional products save money
For the average business owner, promotional products are only a fraction of the cost per impression of primetime TV, radio and print advertising. But they make a long-lasting impression with higher brand name recall rates and a higher likelihood of consumers purchasing an item as part of promotional product marketing. In fact, according to PPAI research, consumers made a purchase after receiving a promotional product (20.9 percent) more often than after viewing a print ad (13.4 percent), TV commercial (7.1 percent), or online (4.6 percent).